Cain's new group, "Job Creators Action Fund," offers voter guides, videos and hour-long workshop instruction for employers. He said employers should explain to employees that the Affordable Care Act, a/k/a Obamacare, business regulations and taxes could cost them their jobs.
"That's not scare tactics," Cain said. "That's reality."
Cain said the focus should be on independents, conservatives who didn't vote in the 2008 presidential election because they didn't like their choices, young voters and disgruntled Democrats.
"There are a lot of disgruntled Democrats that we can impact," Cain said. "And most of them work for you."
IRS rules for Cain's group, a 501c4 nonprofit, say it must be "operated exclusively for the promotion of social welfare."
Cain's comments and the group's videos were littered with criticisms of President Obama and praise for Republican nominee Mitt Romney.
Cain said it was "not a partisan statement" to say his mission "is to defeat Barack Obama."
Cain's message fits in with a movement among conservative business owners urging employees to consider the impact of their votes on their jobs.
The union-friendly In These Times on Wednesday released an audio recording of Romney speaking to the National Federation of Independent Business in June.
"I hope you will make it very clear to your employees what you believe is in the best interest of your enterprise and therefore their job and their future in the upcoming elections," Romney says on the tape.
Cain briefly made mention Friday of what he called the "vicious attacks" that ended his run for president. He suspended his campaign in December after four women accused him of sexual harassment and another woman said he had recently ended a 13-year affair with her.
Contact Chris Brennan at firstname.lastname@example.org or 215-854-5973. Follow him on Twitter @ChrisBrennanDN. Read his blog at PhillyClout.com.