ON HALLOWEEN, the Reading Phillies, the Double A affiliate of the Phillies' major league franchise, announced they were undergoing a rebranding process. The first phase was announced Sunday and it wasn't a minor change.
The Reading Phillies will no longer be called the Reading Phillies.
As a part of the team's makeover, the Reading Phillies, also known as the "R-Phils," will unveil a new name, logo and jersey on Nov. 17 at FirstEnergy Stadium. It's a drastic chance for an organization that holds the longest relationship with a major league franchise in baseball. The Reading Phillies have been under the Phillies' umbrella for 46 years.