On a normal day, Adams said, she usually sends about 100 tweets from the @Philly311 account. During the height of the storm, she "probably sent 1,000 posts" to Twitter and Facebook, she said.
During the storm, the city's @Philly311 Twitter account, manned by Adams and a handful of other staffers, gained about 2,000 followers.
From Saturday through the storm's aftermath Tuesday, the city received 39,776 calls to its 3-1-1 nonemergency line. On a normal day, the city receives about 9,000 3-1-1 calls.
In addition to those calls, the city's new "Philly311" mobile app, launched in September, got a real-life test. Officials reported that 462 requests were made via the app from Sunday through Tuesday - and on Monday, at the height of the storm, "Philly311" became the 33rd-most-downloaded app in the App Store, city officials said. A map of app requests submitted during the storm shows that residents across the city, in almost every neighborhood, used the app.
"This is one more step we didn't have before, a tool we didn't have three months ago," Deputy Managing Director and chief customer-service officer Rosetta Lue, who oversees 3-1-1, said of the mobile app.
"The Philly311 app really broadened our multichannel-communications outreach efforts with Hurricane Sandy," she added.
Last Monday, as Sandy battered the region, the city added a new "fallen tree" category to the mobile app. By Tuesday, there were 180 requests citywide submitted via the mobile app for fallen trees. A new "Hurricane FAQ" page was also integrated into the app before the storm, officials said, and received nearly 2,800 visits Monday and Tuesday.
Contact Morgan Zalot at email@example.com or 215-854-5928. Follow her on Twitter @morganzalot. Read her blog at PhillyConfidential.com.