COULD THERE soon be a huge wall-wrap digital ad on the Electric Factory?
City Council's Rules Committee approved a bill Tuesday that would allow for a billboard on the building at 7th and Callowhill streets, near the Vine Street Expressway. A portion of the revenue generated from the billboard would go toward programs at three nearby schools as part of a community-benefits agreement.
"People really feel they could benefit from this," said Councilman Mark Squilla, who sponsored the bill.
Parents and some neighborhood groups expressed support. But several community groups and Scenic Philadelphia, an anti-blight organization, argued that the bill would violate federal regulations, distract drivers and change the look of the neighborhood.