'Double Divas' bra-fitting show aims to be uplifting

"She's going to need a custom bra," observes co-owner Cynthia Richards, dubbed by the show's website as "the Thomas Edison of custom lingerie."

At first blush, "Divas" seems to measure up to the reality-show formula of quirks, jerks and moments that range from humorous to heartfelt, with helpful hints thrown in.

In episode one, "The Gift of Lift," airing Sunday at 10 p.m., an upset woman holds up a skimpy red item. Her fiancé bought it, and no way she'll wear something that makes her feel like "an escort."

"She's not feeling the naughty nurse at all," said Hopkins, echoing the request of the "super-perv," er, fiancé. Together they find something more tasteful and yet, "Va-va-voom!"

In another sequence, Hopkins and Richards go to a church to help eight members of a praise team.

There's even a segment with a "bro who wanted a bro-sierre," to use Hopkins' words. The formerly heavy marathoner wasn't happy with Richards' custom design. "He hightailed it right out of here . . . What a schmuck," she said.

Whether it succeeds or not, this is one show that has bust written all over it.