With 5,000 U.S. employees, Lutnick says his firm now rivals industry leaders Jones Lang LaSalle and CB Richard Ellis in its nationwide sweep.
Why does the group care about Philadelphia, where office space and leases are frozen at the levels of 10 and 20 years ago?
Because they're seeking deals all over America, not just in real estate hot spots like Manhattan: "You paint a painting, you don't leave the ears out," said Barry Gosin, the Newmark Knight chief executive whom Lutnick appointed to head the combined company. The firm employs 60 local brokers, calling on Philadelphia law firms, colleges, insurers, landlords such as Brandywine and Liberty, media companies like Comcast, anyone with big space to build or move or sell.
Cantor Fitzgerald hopes to finance Newmark Knight clients' deals, for example by helping revive the market for mortgage-backed securities, which froze in the 2008 financial crisis. It's also developing "property derivatives," contracts Lutnick says will allow tenants in local markets such as Philadelphia to buy financial protection against rent increases - and landlords to hedge against falling rents.
"This is classic Wall Street," Lutnick told the crowd. "We evaluate risk and evaluate prices" for tenants and landlords, "like we do for bonds, like we do for sports teams" in Cantor's Nevada sports-betting business, which allows Las Vegas and Lake Tahoe visitors and residents to bet legally on pro sports games.
Lutnick says real estate is attracting enough interest to make profits, despite what he expects will be years of 2 percent economic growth, in a nation held back by political fights over federal benefits, spending cuts and tax hikes. "Interest rates are going to stay virtually nil for a long time," he said. "On Wall Street, that's boring. But in real estate," where cheap borrowed money is a powerful booster for anyone with cash to invest, "to have no interest rates, is super."
The family way
What's good enough for Philadelphia's TV heir Lenfests is good enough for New York's publishing Forbes clan.
The Forbes Family Trust, a "family office" that invests the fortune piled up by three generations of the Forbes business magazine publishing family and other clients, has joined forces with Philadelphia-based LGL Partners, a firm set up by Brook J. Lenfest "to manage the financial, personal and philanthropic needs" of his family in 2000, after his father, Harold FitzGerald "Gerry" Lenfest, collected more than $1 billion when his cable TV company was taken over by Comcast, and started giving it away to public causes.
Two Philadelphia-based managers hired by the younger Lenfest - ex- JP Morgan executive P. Scott Gregorchuk and ex- Goldman Sachs executive and Pennsylvania state Treasury adviser William D. Luterman - will serve as chief executive and chief investment officer, respectively, of the new partnership, which boasts managed and advisory assets of more than $1 billion.
Contact Joseph N. DiStefano at 215-854-5194, JoeD@phillynews.com or @PhillyJoeD on Twitter.