On Nov. 2, 2010, a group gathered at Fenway Park to review results of that $100,000 marketing research project the Red Sox had commissioned following declining ratings of NESN, the regional sports network partly owned by the team.
The books stated the marketing report said: "(W)omen are definitely more drawn to the 'soap opera' and 'reality-TV' aspects of the game . . . They are interested in good-looking stars and sex symbols" - a reference to All-Star second baseman Dustin Pedroia.
Gonzalez and Crawford were traded to the Los Angeles Dodgers last summer along with Josh Beckett after the Red Sox fell out of contention.
Francona left after the 2011 season, when the Red Sox lost 20 of their last 27 games, becoming the first team to lead by nine games in September and not make the postseason. He worked for ESPN in 2012. Cleveland hired him in October as its manager.
Francona said owners refused to let the Red Sox play day games on final days of homestands because of television.
"One thing the players were always asking for was getaway day games," he said. "The owners would never go for it. They couldn't have more day games because the ratings were already suffering, and that would have hurt worse."
Francona is quoted as saying that at the Sept. 30, 2011, meeting with owners he said: "If you don't know what you are doing about me, why am I here? This is a silly meeting. If you don't want me, just tell me." The team announced later that day that it was not exercising his option.
"It was at that meeting that he said that he had lost control of the clubhouse," Werner is quoted as saying, "that he was not the right person to continue as manager."
Francona recalled the session differently: "I never said I lost control of the clubhouse I said I hadn't been able to reach some of the guys."
He was critical of the owners in the book. "They come in with all these ideas about baseball, but I don't think they love baseball," he said. "I think they like baseball. It's revenue, and I know that's their right and their interest because they're owners . . . and they're good owners. But they don't love the game. It's still more of a toy or a hobby for them. It's not their blood. They're going to come in and out of baseball. It's different for me. Baseball is my life."
Reliever Rafael Soriano and the Washington Nationals reached agreement pending a physical on a 2-year, $28 million contract that includes $14 million in deferred money, a source told the Associated Press.
Soriano had 42 saves and a 2.26 ERA for the New York Yankees last year while filling in for closer Mariano Rivera, who plans to return from a knee injury in 2013.
Soriano decided in October to decline a $14 million option for 2013, taking a $1.5 million buyout from the Yankees and entering free agency instead.
Washington will lose its first-round draft pick in this year's amateur draft, while the Yankees will gain an extra pick after the first round as compensation.