NHL takes out full-page ads apologizing to fans

Letter to fans from the NHL
Letter to fans from the NHL
Posted: January 18, 2013

The National Hockey League today took out full-page ads in dozens of newspapers, including the Philadelphia Inquirer, apologizing for the lockout and thanking fans for their patience.

The ad - a four paragraph letter - paints a positive picture of what remains of the season, avoids pointing fingers at the players' union and takes no blame for the 119 day lockout.

"We placed this ad in approximately 40 newspapers across the U.S. and Canada - at least one in each of our teams' 30 markets and in a handful of national newspapers in both countries," said John Dellapina, the NHL's vice president in charge of communications.

"As you can probably guess, we are not going to discuss how much the ads cost," Dellapina said.

The Flyers faceoff Saturday afternoon against the Penguins at the Wells Fargo Center for their first game of the 99 day season. Game 2 will take the Flyers to Buffalo on Sunday.

The text of the letter.

Dear fans:

As your teams prepare for the opening face-off of the 2012-13 season, we thank you for your patience and we apologize to you for the time we've missed. From today forward, we will do everything we can to make this season worth the wait.

We are committed to earning back your trust and support the same way it's earned on the ice: with hard work and unwavering dedication. Your cheers drive us forward and we're committed to making you proud to be a fan - by delivering a game with the action, the skill and the intensity you deserve.

Like you, we've missed NHL hockey. We've missed the clutch goals, the big hits, the electrifying saves. We've missed the flash of the red light, the sound of the siren, and the way the building shakes when the home team scores.

It's time to focus on the best athletes in the world, on the enduring greatness of the game, and - above all - on the connection that binds fans, players and families everywhere. NHL hockey is the best in the world. The future is incredibly bright. So let's drop the puck and marvel at all the remarkable things the players do with it.

With respect and appreciation,

The National Hockey League

Contact staff writer Sam Wood at 215-854-2796, @samwoodiii or samwood@phillynews.com.

comments powered by Disqus