NEW YORK - J.C. Penney is bringing back sales.
The struggling department store chain this week will begin adding back some of the hundreds of sales it ditched last year in hopes of luring shoppers who were turned off when the discounts disappeared.
Penneys also plans to add price tags or signs for more than half of its merchandise to show customers how much they're saving by shopping at the mid-priced chain - a strategy used by a few other retailers such as home decor chain Crate and Barrel and the company that owns TJ Maxx, HomeGoods and Marshalls. For store-branded items such as Arizona, Penneys will show comparison prices from competitors.
