Rendell, mayor of Philadelphia from 1992 to 2000, was an early supporter, presenting the winner's trophy for several years, starting with Wing Bowl II.
He suggested the first big move for the 1998 Wing Bowl.
The city had the right to reserve 10 dates a year at the South Philly arenas, and community groups weren't using them, so he proposed a deal with WIP.
Morganti remembers thinking that was crazy, that the Spectrum might have thousands of empty seats.
Two years later, Wing Bowl moved to the First Union Center - "the Big House."
"It was unbelievable," Morganti said. "Almost from the day we opened in the Big House, we packed them in."
It was soon gaining national celebrity, drawing coverage from the likes of the Good Morning America and the New York Times, and getting promoted by tourism agencies as a reason to come to Philadelphia in midwinter.
"It's been one of the four or five things that different Philadelphia from other cities," said Rendell.
Even Chip Kelly made mention of Wing Bowl in early sessions with the local media.
Rendell, author of A Nation of Wusses, said he had a tip for the new Eagles coach:
"I said to Chip Kelly, if you go to Wing Bowl, watch out for projectile vomit."
Rendell shares more advice for Kelly in his latest column for the Daily News' SportWeek.
Morganti joked about Rendell's son, Jesse, being the actual writer, and the ex-governor said he and Jesse disagreed about the final line: "So, welcome to Philadelphia, Chip, we hope we are just as excited about you being our coach this time next year."
"I wanted to give Chip two or three years," Rendell said.
"Oh, come on," scoffed WIP's Rhea Hughes.
"Have we become a city of wusses?" Morganti asked.
Contact staff writer Peter Mucha at 215-854-4342 or email@example.com.