Jaeden Lieberher is a South Philly kid at heart, but lately, he's gone Hollywood.
He has a starring role in a Super Bowl ad, playing a kid who uses a Hyundai Santa Fe to recruit a team to beat the neighborhood bullies at football.
"It was a really fun commercial to film," Jaeden, 10, said from his home in Los Angeles, where he moved two years ago, after his father began operating a food truck there.
In the spot, a bully pushes Jaeden off the football field and tells him to come back when he has a team.
In the next scene, a woman drives him around in a Santa Fe as he picks up friends who can help him tackle the bullies. Each friend is something of a superkid. One rescues a man from a burning building before jumping into the vehicle with Jaeden, and another is shown at a welding job.