Now in taxis: news, programming from 6ABC

Posted: February 08, 2013

Local television station 6ABC, part of Walt Disney Co., is streaming news and entertainment to 200 taxis in the Philadelphia area and has agreements to add 400 taxis in the market, station general manager Bernie Prazenica said.

NBC10, owned by Comcast Corp., disclosed this week plans to equip 1,200 Philadelphia taxis with video screens, up from about 100 taxis a year ago, to broaden its TV audience. NBC10 estimates that the 1,200 taxis will deliver about 500,000 advertising impressions a month.

   - Bob Fernandez

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