Ladies' Home Journal is one of the nation's most popular women's magazines, with more than three million subscribers.
The magazine, originally called the Ladies Home Journal and Practical Housekeeper, had its start in Philadelphia in 1883. Cyrus Hermann Kotzschmar Curtis, a pioneer of magazine publishing who would later establish the Curtis Publishing Co., expected young couples to turn to the magazine regularly for housekeeping advice. His wife, Louisa Knapp Curtis, worked as its editor until 1889.
That year, Edward Bok, sometimes called the father of the American women's magazine, was named editor. Under his leadership, the magazine hit its stride. Bok successfully toed the line between promoting conventional principles and new consumer values. The magazine contained articles on traditional housekeeping methods as well as advertisements for the latest inventions - from prepared meals to laundry machines - that allowed women more leisure time and encouraged spending. In his editorials, Bok encouraged women to pass down traditional family values and housekeeping knowledge to subsequent generations of mothers and daughters.