The back-to-back episodes that opened the third season of Duck Dynasty more than doubled the franchise's second-season launch.
According to Bluefin Labs, Trendrr.TV, and Social Guide, Duck Dynasty also had more activity across social-media platforms Wednesday night than American Idol.
To put the show's nearly 9 million fans in perspective: That's a bigger audience than achieved by any of NBC's prime-time shows on any night last week. NBC's most-watched series, Chicago Fire, averaged 6.5 million viewers.
The show also drew a bigger audience than anything watched on Fox except American Idol.
It's a crowd that only a handful of ABC shows exceeded last week - The Bachelor, Castle, Modern Family, Grey's Anatomy, and the Academy Awards.
Kimmel worked like a beaver this week to hype the Duck Dynasty debut.
First, he invited the clan to be his guests the night before their return on A&E. That caused former Smiths frontman Morrissey, who was supposed to perform on the show that night, to cancel.
Morrissey is well-known as an animal rights campaigner - the kind of guy who insists that Los Angeles' Staples Center be a meat-free zone the night of his performance, and who refers to the Robertsons as "animal serial killers."
That night on his show, Kimmel said that he respected Morrissey's position but that he had not dumped the Robertsons because "they have guns and Morrissey doesn't."
Morrissey, Kimmel concluded, "keeps finding ways to depress us."
At which point, Kimmel's opening blah, blah, blah was interrupted by an "ad" in which the Robertsons plugged their newest product: a carrot caller, which makes a noise that causes young carrots to jump out of the soil and into their mouths.
Morrissey was not amused, issuing another sternly worded statement that said he was disappointed to see Kimmel "ridicule depression," "ridicule healthy eating," and ridicule "the notion that animals should be entitled to the possession of their own lives."
"Furthermore, he found time to jokingly promote gun ownership - hugely amusing for the parents at Sandy Hook, no doubt," Morrissey added for good measure.
"None of the above issues are, of course, as important as Jimmy Kimmel himself," Morrissey concluded, like he meant it to sting.
Before Kimmel and Morrissey began taking swipes at each other, Jimmy Kimmel Live! said Morrissey would be rescheduled on a non- Duck Dynasty night.
Now, don't hold your breath.