A penny for your amazing thoughts

Posted: March 06, 2013

To diversify my investment portfolio, I recently took out a copyright on the word amazing. I charge 2 cents per use.

Given Americans' penchant for using amazing to describe everything from a peanut butter sandwich to a 10-car pile-up straight out of a CHiPs episode, I am looking forward to an early retirement.

I track the performance of this investment chiefly by tuning in to reality shows. They represent the biggest consumers of my word (and the barometer of our national intellect). For instance, during a recent episode of The Bachelor, Sheila described her date with Max as "a pretty amazing date with an amazing guy in an amazing place." Methinks Sheila generous in her assessment of a couple of hot dogs from a New Haven lunch truck with a man who is dating 11 other women, but I appreciate the 6 cents.

Other shows are more lucrative. I earned $285,273.44 on one recent episode of Keeping up with the Kardashians. I find it fascinating that an entire family only managed 14 other unique words during the same one-hour episode. I used these funds as a down payment on my beach house. You are welcome to visit, but you have to take out the trash and you must never describe its ocean views as amazing.

I'm being just as strict with longtime users of my word. My attorney recently fired off a strongly worded letter to CBS. Accordingly, The Amazing Race will be rechristened: The Pretty Decent Race.

We also put the "Amazing Spiderman" on notice. With Incredible already reserved for the Hulk, and Super being the nom de guerre of Superman, the leftovers of superhero adjectives were rather mundane. He is currently weighing the merits of the "Fabulous Spiderman," the "Neat-O Spiderman," and "Good Ole Peter - Arachnid Dude."

My investment has not been without collateral damage. Cheng's Great Taste Chinese Food stopped delivering to my home once they discovered that I am the reason their "Amazing Shrimp" became too costly to advertise. They had to pull it from the menu.

With a portion of my "amazing" profits (i.e. the amount that keeps me in the good graces of the taxman), I intend to purchase the state of Wyoming, henceforth to be known as "Amazingland." It will serve as a retreat for wordsmiths, grammarians, tenderfeet, and other people apoplectic over the mistreatment of amazing and some of her fellows: totally, awesome, whatever, you know, like, and actually.

And, after analyzing other words for exploitative copyright windfalls, I am making a preemptive strike on ginormous before it gets too big for its own good. Should it prove as lucrative as amazing, I will buy my own television network and force all programming to incorporate ginormous in every sentence. It might force people to explore the vast sea of words that is the English language. Now that would be amazing.


Paul F. Bradley is a writer in Yardley. E-mail him at prehistoricspider@yahoo.com.

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