The Republican National Committee, chastened by last year's presidential election, is promising a sweeping modernization of campaign operations - as evidence by this story, made possible by tweets.
RNC Chairman Reince Priebus not only presented the changes to the National Press Club this morning, but let loose with a stream of Twitter messaging.
He'll host a Q&A on Twitter at 1 p.m. today.
The RNC concedes Republican campaign organizers were largely outflanked in 2012 by President Obama's tech-savvy approach to campaigning. Not only will the RNC thoroughly embrace technology, Priebus promises, but will also embrace the reality of shifting demographics.