RNC plans new $10M outreach

In this Sunday, March 17, 2013, photo provided by CBS News, Republican National Committee Chairman Reince Priebus speaks on CBS's "Face the Nation" in Washington. Priebus says the party will spend $10 million this year to send hundreds of paid staffers into communities to talk with Hispanic, black and Asian voters. He is scheduled to outline his plan for the party on Monday, and said part of that plan will be a nominating convention in June or July instead of August and fewer debates during the primaries. (AP Photo/CBS News, Chris Usher)
In this Sunday, March 17, 2013, photo provided by CBS News, Republican National Committee Chairman Reince Priebus speaks on CBS's "Face the Nation" in Washington. Priebus says the party will spend $10 million this year to send hundreds of paid staffers into communities to talk with Hispanic, black and Asian voters. He is scheduled to outline his plan for the party on Monday, and said part of that plan will be a nominating convention in June or July instead of August and fewer debates during the primaries. (AP Photo/CBS News, Chris Usher) (CHRIS USHER)

Republicans hope to attract minorities ahead of 2016, party chief Priebus said.

Posted: March 19, 2013

WASHINGTON - Reeling from back-to-back presidential losses and struggling to cope with the country's changing racial and ethnic makeup, the Republican National Committee plans to spend $10 million this year to send hundreds of party workers into Hispanic, black, and Asian communities to promote its brand among voters who overwhelmingly supported Democrats in 2012.

RNC chairman Reince Priebus on Sunday also proposed shortening the presidential nominating calendar in 2016 and limiting the number of primary-season debates to avoid the self-inflicted damage from inside-party squabbling on the eventual nominee. Priebus' changes include picking the moderators for the debates and then crowning the nominee as early as June so he or she could begin a general-election campaign quickly.

"Mitt Romney was a sitting duck for two months over the summer," Priebus said of the 2012 GOP presidential nominee.

To help his party ahead of the 2016 contest already in its earliest stages, Priebus said he would be hiring staffers to build the GOP among voters in the states.

"It will include hundreds of people - paid - across the country, from coast-to-coast, in Hispanic, African American, Asian communities, talking about our party, talking about our brand, talking about what we believe in, going to community events, going to swearing-in ceremonies, being a part of the community on an ongoing basis, paid for by the Republican National Committee, to make the case for our party and our candidates," Priebus said.

That move was among recommendations included in a months-long look at what went wrong in 2012. Priebus tapped a handful of respected party leaders to examine how the GOP could better talk with voters, raise money from donors, and learn from Democrats' tactics. Priebus also asked the group to examine how they could work with independent groups such as super political action committees.

Ari Fleischer, White House press secretary under former President George W. Bush, and Sally Bradshaw, a veteran strategist and top adviser to former Florida Gov. Jeb Bush, were among those leading the inquiry. Republican National Committeeman Henry Barbour, a GOP strategist and nephew of former Mississippi Gov. Haley Barbour, was also part of the group. RNC members Zori Fonalledas of Puerto Rico and Glenn McCall of South Carolina rounded out the committee that listened to Republicans' ideas.

Those leaders heard from 50,000 rank-and-file members about how to respond to the nation's shifting demographics.

Priebus planned a full-scale rollout of their recommendations Monday, although the proposals would have to win the approval of the 168-member RNC and then each state's election chief would have to abide by the party's proposed calendar or face consequences, such as losing delegates to the nominating convention. The states previously have ignored such penalties.

Priebus spoke with CBS's Face the Nation.

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