Participants in the venture, which was formally announced Wednesday in Pittsburgh, described a collaborative but contentious two-year process to find common ground over an issue that has dramatically reshaped the nation's energy landscape but polarized some communities.
Former Treasury Secretary Paul H. O'Neill, who is the retired chairman and chief executive of Alcoa Inc., will serve as the center's chairman.
O'Neill will be joined by Christine Todd Whitman, the former New Jersey governor and head of the U.S. Environmental Protection Agency; Jared L. Cohon, the outgoing president of Carnegie Mellon University, and Jane C.S. Long, the former associate director for energy and environment at the Lawrence Livermore National Laboratory.
"These are serious nonaligned heavy-hitters," said Andrew G. Place, the corporate director of public-policy research at EQT Corp., a Pittsburgh gas producer.
Place will serve as the center's interim director until a permanent executive is hired. The center will be based in Pittsburgh and have a budget of about $1 million.
Companies seeking certification must adhere to 15 performance standards based on state-of-the-art methods to reduce air emissions and wastewater from drilling. An independent contractor will audit the companies.
The standards address recycling and discharges of wastewater, as well as disclosure of chemicals used in the hydraulic-fracturing process. The standards require producers to adopt closed-loop systems to contain drilling fluids and to eliminate the use of open pits.
The measures aim to reduce emissions by capturing vapors in drilling and transmission processes, and by curtailing the use of diesel generators to power drilling and fracturing equipment.
"None of us out there can do all 15 standards right now," said Place, a former deputy director of Pennsylvania's Department of Environmental Protection (DEP) and a Carnegie Mellon climate-change policy researcher.
In addition to EQT, three other energy companies helped devise the standards and will be represented on its board: Chevron Appalachia; Consol Energy, and Shell North America.
The environmental advocates who participated include Citizens for Pennsylvania's Future (PennFuture), the Environmental Defense Fund (EDF), the Clean Air Task Force, the Pennsylvania Environmental Council, and Group Against Smog and Pollution (GASP).
PennFuture, EDF, the Clean Air Task Force, and the Heinz Endowments will be represented on the center's board.
The center grew out of a recommendation by a shale-gas committee that reported to U.S. Energy Secretary Steven Chu in 2011. The committee called for regionally focused councils of excellence in effective environmental, health and safety practices.
Former DEP Secretary John Hanger took up the call in Pennsylvania. The center was initially incorporated as the Institute for Gas Drilling Excellence, but the name was changed to reflect that producers are drilling for oil as well as gas.
Hanger bowed out after he became a Democratic candidate for governor last year.
Though the center's focus is specific to the geology and conditions of Appalachia, its organizers hope that the prototype can be applied to other regions where shale development is taking place, such as Texas, Oklahoma and North Dakota.
"As a process, we hope this is something that will be mimicked across the country," said Vagt of the Heinz Endowments.
The involvement of environmental advocates in a process designed to advance the gas industry is likely be contentious in the green community.
As word of the center's agenda has leaked out in recent months, it has come under attack by some bloggers, who say that no drilling is safe and anything less than a moratorium is a sell out.
The environmentalists who participated in the process said they are being pragmatic - that the natural-gas industry has already invested billions of dollars in Pennsylvania, and that their aim is to make it behave more responsibly.
"We don't support a moratorium, but we support environmentally conscious development of shale gas," said George Jugovic Jr., PennFuture president.
"In Pennsylvania, if you spend your time still pushing for a moratorium, it denies the fact that we have this very expansive industry that is already up and running," said Joe Osborne, the legal director of GASP.
Heinz Endowments has previously funded shale-gas research and activists that have drawn industry attacks. Energy in Depth, an industry advocacy group, last year denounced Heinz as a "notorious funder of all things opposed to natural gas development."
Vagt said the new center's aim fits into the endowment's mission: to advance the economy and the environment in southwestern Pennsylvania.
"I would confess to you when we first sat down 18 months ago, with folks with whom we don't normally sit, I would have told you then I would have given us less than 50 percent chance of getting to where we are now," he said.
"We had a lot of heated conversations. It's been a helluva process."
Contact Andrew Maykuth at 215-854-2947, @Maykuth on Twitter or email@example.com.