Temple's president was on campus for a few hours Saturday to speak with prospective students before hopping a plane back to Ohio, where Temple will face Indiana University at 3:25 p.m. Sunday.
Neil D. Theobald became Temple president in January after working for 20 years at Indiana. But when the teams meet Sunday, he said, "There is no doubt. . . . I'm all in for the Owls."
It was much quieter a few miles up North Broad Street at La Salle, where students were resting up for a Sunday-night game against Ole Miss.
Seniors Zack Albertini and Lancelot Jeff-Macauley said it was great to see La Salle getting some attention after Friday night's upset win over No. 4 seed Kansas State.
"They're talking about La Salle on ESPN," Jeff-Macauley said. "I've never seen the campus this basketball crazy."
"Freshman year, there were like eight people in the stands," Albertini said.
After Villanova was knocked out of the running Friday night, Temple reached out to La Salle on Twitter:
"OK, @LaSalleUniv, it's just the two of us. #NorthPhillyAgainstTheWorld."
The solidarity message struck a chord with fans of both schools. "It blew up. It broke our feed's record for most engagement for any tweet within an hour," said Hillel Hoffman of Temple's communications office.
"The excitement is unprecedented," Temple spokesman Ray Betzner said.
Meanwhile, in Center City, NCAA ticket holders took to the bars to watch games being played in Michigan, Kentucky, Utah, and California.
Mike Friedman, 25, came to Philadelphia from New York to watch the games with his father and some fellow University of Michigan alumni. They spent all day Friday at the Wells Fargo Center and a few hours Saturday at the Fox & Hound on Spruce Street, the unofficial headquarters of Michigan's sizable Philadelphia fan base.
"I'm thinking we're Final Four," Friedman said with the Wolverines up, 44-31, in the second half.
"I'm thinking we're Elite Eight," said his friend Samantha Lewis, 26, of Center City.
Friedman's father set them both straight. "The correct answer is: No doubt at all: We're going to win this year," Howard Friedman, 57, said.
They'll be back at the Wells Fargo Center on Sunday, watching as Creighton takes on Duke and San Diego State plays Florida Gulf Coast.
Temple's viewing party begins at 2:45 p.m. Sunday at Mitten Hall. La Salle's will be at the Hayman Center at 7 p.m.
Contact Jessica Parks at 610-313-8117, email@example.com, or follow on Twitter @JS-Parks.