Seemingly unstoppable, The Book of Mormon has broken another record - this time on the other side of the Atlantic.
The quirky, profane musical opened Thursday to some critical bashing, but the next day earned the highest one-day gross in London theater history, selling $3.2 million worth of tickets. By comparison, the Broadway version earned only $1.5 million the day after it opened to rapturous reviews.
Scott Rudin, the theater and film producer who steered The Book of Mormon, said Friday, "American musicals tend to get knocked in the teeth in London, by and large. It's a tougher place." But he predicted a long run there. "The story and humor . . . is deeply influenced by Monty Python's Flying Circus. I knew that would work" for British audiences.