Revel's new interim CEO, Jeffrey Hartmann, a former chief executive at Mohegan Sun Casino Resort in Connecticut, received regulatory approvals last Tuesday to start the job. He replaces Kevin DeSanctis, who stepped down.
"Backed by overwhelming lender support, we remain on track to complete our financial restructuring ahead of the critical summer season," Hartmann said in a statement Monday night. "We will emerge from this recapitalization positioned for long-term success, with the financial capacity to pursue our amenity enhancement opportunities, and the ability to continue providing our guests with a signature Revel experience."
The luxurious Revel, which many had hoped would reverse Atlantic City's flagging fortunes when it opened April 2 on the northern end of the Boardwalk, has failed to grow the resort's gaming market. Its gross casino revenue from slots and table games has placed it near the bottom among the Shore's 12 gambling halls every month since it debuted.
The 6.2 million square foot casino resort has since announced it was adding more reasonably priced restaurants and a VIP slot lounge. Those familiar with its reorganization plan, to be heard before U.S. Bankruptcy Judge Judith Wizmur, say Revel will also be adding a smoking area and a beach bar by Memorial Day weekend. Revel had been Atlantic City's first and only fully non-smoking casino.
But the planned policy reversal does not come as a surprise. Critics and customers alike contend that most gamblers also smoke, and that the move would help make Revel competitive with the other 11 casinos, which allow smoking on 25 percent of their gaming floors.
"It's a good thing," gaming analyst Andrew Zarnett, of Deutsche Bank AG, said of the bankruptcy filing. "The company clearly couldn't handle the debt structure that it had, and this filing significantly reduces the outstanding debt burden.
"The new management challenge is going to be to reconnect with customers through improved design, improved service and improved amenities," Zarnett said. "The old Revel didn't do a very good job catering to casino customers, and the opportunity is there for the new team to connect with one of the primary drivers of Atlantic City - which is the casino customer."
Throughout the restructuring, Revel's owner said the casino intends to continue normal business operations and that employees and vendors will be paid accordingly.
The company expects to complete its restructuring, which is subject to bankruptcy court approval and the conditions set forth in the restructuring agreement, within 45 to 60 days. It said it anticipates emerging from Chapter 11 by early summer - the start of the peak Shore season.
Contact Suzette Parmley at 215-854-2855 or email@example.com.