At Potito's Bakery at 16th and Ritner in South Philadelphia, the moneymaker has always been its famous cannoli - ranked tops in the city the last four years.
Potito's owners since 2009, Matthew and Cristina Benigno, wanted to take the next step, so the couple opened a second shop at 1315 Walnut St. about two months ago and has another opening in North Wildwood just before Memorial Day weekend.
The big question now: Can this traditional neighborhood bakery succeed with locations throughout the region.
"We felt our product was so good that we wanted to bring it to Center City," said general manager Joe Martella, who was at the Center City shop Saturday as customers filtered in at a steady clip to load up on cannoli and holiday fare such as ricotta pie and Easter bread. "Our goal is to go beyond being a neighborhood bakery."