A: Most stores in the area, on the East Coast, carry replicas, not the authentic jerseys that players wear. We're also unique because we offer lettering services. Customers can bring in a jersey and we'll research that and find out the correct style lettering and numbering from that period of time. That costs $60 to $100.
Q: You also sell replica jerseys?
A: Yes, because of the price points. An authentic NFL jersey that players wear is $250. A replica would be $100.
Q: What has surprised you the most about your business?
A: My customers - 60 percent are women. I ask them why. They say our product doesn't insult their intelligence.
Q: What was the biggest challenge to building the biz?
A: We're fortunate. I have a business partner who was at Mitchell & Ness and oversaw NHL product. Three other Mitchell & Ness people work here, so we didn't have to reinvent the wheel.
Q: How big a business is this?
A: We're a $500,000 business.
Q: What's hot right now?
A: We're the No. 1 store for current Phillies caps and "Cooperstown Collection" Phillies caps. All the current caps we carry are the New Era pro caps players wear. We sell lots of authentic Phillies T-shirts.
Q: How much Phillies stuff have you sold in the past two weeks?
A: I'd say 120 caps and probably 200 T-shirts. We've also sold a lot of the authentic jerseys for $225. Cole Hamels is a big seller.
Q: What about the Wilt [Chamberlain] stuff?
A: The Wilt T-shirt is probably our best-selling item. We acquired the license in December. Since then, I guess we've sold about six per day. Somebody who's helped us and is an investor is Frank Knuckles of the hip-hop band the Roots. They've been promoting the 1954-55 Overbrook High "City Champs" jacket, also a Wilt product.
Q: How many employees?
A: Not including myself, two full time and three part time.
Q: What's next?
A: We're looking to open a second store and have looked at locations in Northern Liberties and South Philly. I see more stores in the Delaware Valley in the future.