Philadelphia City Council passed a bill Thursday to allow advertising on municipal property - an idea championed by President Darrell L. Clarke to raise money without hiking taxes.
The bill is just the first step, giving zoning permission and setting up a task force that would explore which buildings and other property would be appropriate for advertising and what kinds would be allowed.
Ultimately, Mayor Nutter would have to sign a contract with a vendor that would seek and manage advertising.
"At the end of the day, it's up to the administration to implement this particular program," Clarke said.
Clarke first proposed selling ads on city property about a year and a half ago. He has been complaining in recent weeks that Nutter was dragging his feet - a request for proposals from vendors was issued last year but scrapped.