A: I got a job at Urban Outfitters in 2003 designing prints and garments. In early 2006, I took a job art-directing at a studio in New York. But later that year, I came back here and started Printfresh with my husband.
Q: What does Printfresh do?
A: It's business-to-business. We create digital prints on a computer. A lot of it is done by hand at first - paintings, drawings - and scanned into a computer. We collect the designs, and our sales team goes to New York or LA.
Q: How often?
A: Probably four days a week to New York. Our target customer is any major apparel manufacturer that does more than $5 million in annual revenue. We don't do manufacturing. We only sell intellectual property, the concept of the design, such as an allover print or a T-shirt graphic. The designs cost $600 each, but embroidered designs can be $650 or higher.
Q: Who's the retail audience for your prints?
A: Women's, juniors' and girls' apparel, including swimwear.
Q: How many clients do you have, and who are some of them?
A: We have about 3,000 clients we connect with annually, but about 100 make up the bulk of our business, including Target, Macy's and Victoria's Secret.
Q: With whom do you compete?
A: Most firms that compete with us are in the United Kingdom, but our designers know the U.S. market better.
Q: What's behind the name?
A: The look of our studio is contemporary and clean. We do print, and fresh is an apt adjective.
Q: How many employees?
A: 22, mostly in design and sales.
Q: How big a business is this?
A: We had 2012 revenue of $1.5 million. Goal for 2013 is $2 million.
Q: Where do you see it headed?
A: In 10 years we'd like to be a $7 million company. This is a challenging business to grow.
Q: Why's that?
A: It requires a lot of people, and as a business owner, you have to decide what your comfort level is. If we grow to 100 employees, would we still have camaraderie in our corporate culture?
Q: What's next?
A: We've introduced a service studio, we now have a CAD [computer-aided design] artist who makes prints factory-ready and creates custom designs.
On Twitter: @MHinkelman