Q: Tell me about the business.
A: We have three automatic batting cages that do baseball and softball rounds of hitting. We have slow-pitch softball up through fast-pitch softball (40 to 60 mph) and also a variety of speeds in baseball, 40 to 70 mph.
Q: What's a round and how much does it cost?
A: A round is 16 pitches and costs $2.25, or you can get five rounds for $10.
Q: Who are your customers?
A: There are serious ballplayers and a lot of youth teams. It's a way to play baseball and build your skills year-round. I'm starting to get some fast-pitch and slow-pitch softball players. I would say two-thirds are between 8 and 12, and some high-schoolers, too. I require an adult to accompany kids.
Q: You rent the space here?
A: Yes, $2,500 a month.
Q: How big a business is this?
A: I'm it. I work seven days a week, nine hours a day. I had help building it. I'd like to add some part-time help but I want to see how the first six months go.
Q: How much startup money?
A: $100,000 from family and friends. I'm still taking in money and reinvesting it in the business.
Q: How many customers?
A: I've been getting about 15 to 20 per day, which is really where I need to be at right now.
Q: What do people spend?
A: The average is about $10.
Q: Is there something unique about your batting cages?
A: The history of the building is unique and dates to the 1890s. It was built as an indoor farmers market. After that, it became a movie theater and the screen is still hanging. I put a curtain over it so when balls are coming at people they aren't distracted.
Q: How did the biz plan evolve?
A: I went to the Small Business Development Center at Temple. I wrote a business plan and SBDC assigned a consultant to me. That helped me to raise money.
Q: What's next for the biz?
A: Some batting cages can be entertainment zones and fun centers but when you come here you listen to the [Phillies] game on the radio and it's a center for baseball. My goal is to produce some college-level baseball and softball players out of this batting cage.
On Twitter: @MHinkelman