Go-kart raceway brings life back to Cinnaminson mall

Sue and Wayne Scott race along the track at Speed Raceway. The go-kart facility opened in December and is encouraging other business at the Cinnaminson Shopping Center.
Sue and Wayne Scott race along the track at Speed Raceway. The go-kart facility opened in December and is encouraging other business at the Cinnaminson Shopping Center. (LUKE RAFFERTY / Staff Photographer)
Posted: June 22, 2013

The Cinnaminson Shopping Center on Route 130, long seen as an underperformer, is sporting new attractions of late, spurred by the opening of a 90,000-square-foot indoor go-kart facility.

Speed Raceway opened in December and town officials say it already is a magnet for commerce.

"People are coming to Cinnaminson who wouldn't have come without Speed Raceway," said Deputy Mayor Anthony Minniti. "It brings a new set of customers."

Speed Raceway - which also has locations in Denver and Horsham - arrived in Cinnaminson the same year as the opening of a Sonic restaurant in the same shopping plaza, adding life to the swath of stores that township officials had labeled "underused and underutilized." The center used to be home to a Clover store and an Acme Market, which closed in the last 20 years.

Since the opening of Speed Raceway, Minniti said, not much has changed about the overall appearance of the building, but the parking lot and landscape have received face-lifts.

The shopping center also includes the Hibachi Grill & Supreme Buffet along with Tony's Pizza - formerly known as Brother's Pizza. Tony Scotto, owner of Tony's, said the raceway had helped his business.

Speed Raceway's general manager, Brandon Whiting - a former Eagles defensive lineman who last played for the team in 2003 - added that most of the parties they host end up ordering pizza from Scotto. "We're next door to each other," he said. "We're trying to help each other the best that we can."

The raceway has two half-mile tracks and 13 "junior" karts for children at least 6 years old and 48 inches tall, as well as 45 "adult" karts for those at least 12 years old and 56 inches tall.

Whiting said he became involved with the business while the Cinnaminson location was being built. He was working in construction when he saw the building going up and stopped by. After a short conversation with a few of the people on the site, he wanted to be part of it. He ended up as the general manager.

It was an opportunity he "couldn't pass up," he said, after years of bouncing around in different jobs.

"Football is one of those sports where you retire when you're only 30 years old and you have the whole rest of your life," said Whiting. "The smart players kind of plan ahead and know what they want to do. Unfortunately for me, I didn't have something specific."

Township Administrator Frank Locantore said, "Cinnaminson has taken great pains to engage in revitalization along the Route 130 corridor." The township promotes itself as a well-positioned, family-friendly hub for business and entertainment.

With its appeal to young children, teens and adults, the go-kart facility is the latest lure. "Hopefully," said Minniti, "they are discovering the facets of goods and services that Cinnaminson has to offer."


Contact Sean Carlin at 856-779-3237, scarlin@philly.com, or follow on Twitter @SeanCarlin84.

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