He wants to make your brand cool

STEPHANIE AARONSON / STAFF PHOTOGRAPHER Mike Greenspoon and his wife Liza make brands cool with Brand Revive, their web-design, graphic-design and social-media marketing firm in Queen Village.
STEPHANIE AARONSON / STAFF PHOTOGRAPHER Mike Greenspoon and his wife Liza make brands cool with Brand Revive, their web-design, graphic-design and social-media marketing firm in Queen Village.
Posted: July 12, 2013

M IKE GREENSPOON, 29, is creative director of Brand Revive, a digital-marketing firm. Greenspoon, an Art Institute of Philadelphia grad, started the company in February 2012 in his Fitler Square home. In May, he moved it from co-op space in Old City into an old thrift store on 4th Street near Kauffman in Queen Village. His wife, Liza, 29, handles the books and oversees networking. I spoke with Mike.

Q: How's the biz model work?

A: A lot of companies get a website designed in one place, SEO [search-engine optimization] at another and marketing at a third [firm]. We do it all under one roof.

Q: Who are your clients?

A: We work with Jeff Help, a nonprofit based at Thomas Jefferson University Hospitals that educates students on suicide prevention. We're launching a [shopping] site for Bucks County Coffee Co. in August. MVP Interactive, a digital branding firm in the sports industry, is a client.

Q: How much do services cost?

A: A basic website is $2,500. Some people just need a logo and not a suite of services, so we offer project and hourly rates.

Q: What's a project rate?

A: We have a branding package for $1,000, which includes a logo, two social-media pages and a [marketing] template.

Q: And a suite of services?

A: If you do everything, we'll work out a monthly payment plan. If we do a marketing strategy for six months, it's $1,000 per month. That's a lot less than if you hired your own employee.

Q: What's been the biggest challenge growing the business?

A: Convincing some clients of the benefits of social media. Another challenge is working with small-budget clients and still giving them the quality they deserve.

Q: How many clients?

A: Last year, we made about 20 websites, and currently we're working on eight or nine projects.

Q: What separates you from others in this space?

A: We're very transparent about what we do. We also teach clients to maintain their sites instead of charging maintenance fees. A lot of firms charge for a website and hosting, and then you pay $200 to $500 a month for simple changes. We create all our sites in WordPress and then provide a video tutorial on making simple changes.

Q: You do guerilla marketing?

A: It's small, niche campaigns with tons of analytics. We did a Twitter campaign for a tanning spa to get more people in the door. People had to finish the statement: "I'm so pale that . . . " The prizewinner got three months of free tanning and the spa gained 200 Twitter followers.

Q: How many employees?

A: Three full-time, and several freelance developers and designers.

Q: What are annual revenues?

A: We expect to do between $100,000 and $300,000.


On Twitter: @MHinkelman

Online: ph.ly/YourBusiness

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