Q: Who are your clients?
A: We work with Jeff Help, a nonprofit based at Thomas Jefferson University Hospitals that educates students on suicide prevention. We're launching a [shopping] site for Bucks County Coffee Co. in August. MVP Interactive, a digital branding firm in the sports industry, is a client.
Q: How much do services cost?
A: A basic website is $2,500. Some people just need a logo and not a suite of services, so we offer project and hourly rates.
Q: What's a project rate?
A: We have a branding package for $1,000, which includes a logo, two social-media pages and a [marketing] template.
Q: And a suite of services?
A: If you do everything, we'll work out a monthly payment plan. If we do a marketing strategy for six months, it's $1,000 per month. That's a lot less than if you hired your own employee.
Q: What's been the biggest challenge growing the business?
A: Convincing some clients of the benefits of social media. Another challenge is working with small-budget clients and still giving them the quality they deserve.
Q: How many clients?
A: Last year, we made about 20 websites, and currently we're working on eight or nine projects.
Q: What separates you from others in this space?
A: We're very transparent about what we do. We also teach clients to maintain their sites instead of charging maintenance fees. A lot of firms charge for a website and hosting, and then you pay $200 to $500 a month for simple changes. We create all our sites in WordPress and then provide a video tutorial on making simple changes.
Q: You do guerilla marketing?
A: It's small, niche campaigns with tons of analytics. We did a Twitter campaign for a tanning spa to get more people in the door. People had to finish the statement: "I'm so pale that . . . " The prizewinner got three months of free tanning and the spa gained 200 Twitter followers.
Q: How many employees?
A: Three full-time, and several freelance developers and designers.
Q: What are annual revenues?
A: We expect to do between $100,000 and $300,000.
On Twitter: @MHinkelman