He expects the shift to cheesy, fatty kid stuff, plus expanding popular old brands into new products, will boost sales and profits, despite the long-term drop in Campbell advertising spending. Still, Feeney's not sure Campbell's promising moves by themselves justify its one-third stock-market rise year to date. Rather, he suspects investor excitement about a possible Campbell takeover after H.J. Heinz Co. was sold this year has juiced shareholder hopes the soup-maker will also be taken out at a fat sale premium. "But that is unlikely anytime soon," Feeney concludes.
"Health and wellness mean different things to different people," Campbell spokeswoman Carla Burigatto told me. Campbell hasn't walked away from healthy; it sells, Burigatto said, "over 100 products that meet the criteria for the American Heart Association heart check mark" - Healthy Request soups, low-salt juices, Prego Heart sauces, Pepperidge Farm Whole Grain breads.
She also noted new healthier products like "gluten-free Goldfish Puffs" and new products in "faster-growing" categories of Bolthouse fresh vegetables and newly acquired Plum Organics baby food.
The boss at West Philly-based Amoroso's Baking Co. is part of a partnership that has purchased a 300,000-square-foot former Harcourt book warehouse in Bellmawr, Camden County, Amoroso's owner told me. Mark Mathews at Gloucestercitynews.com notes the site could be a new location for Amoroso's, which has been looking at new plants to replace its aging West Philly bakery.
"We're considering it. We're still considering other options as well," including rival sites in Philadelphia and the suburbs, Amoroso's owner Len Amoroso said.
"A real estate partnership, which we are part of, bought that [Bellmawr] building," he said. "That's a good building. It's priced right. But we have not made any decisions yet." He said he was also looking for possible tenants.
"We're hoping by the end of the year" to make a decision on whether to make the move, Amoroso added. "It's a process. It could take a year or more. We're not some little retail bakery."
Amoroso's, a longtime hoagie-roll supplier to Wawa, supermarkets, and mom-amd-pop delis, has been pushing hundreds of bakers and drivers to cut labor costs so it can more easily turn a profit while staying competitive with Liscio's and smaller fresh-roll bakers.
Contact Joseph N. DiStefano at 215-854-5914 or JoeD@phillynews.com.