Q: What's the backstory behind the name Riley F.A.S.T.?
A: My daughter's name is Mia-Riley, and F.A.S.T is an acronym for "fitness and sports training."
Q: How many clients?
A: I have about 12. I also have three personal trainers who work for me as independent contractors. I get 30 percent [commission] on clients if I get the leads.
Q: Who are your clients?
A: Half are women, half are men, aged 20 to 50. Women want to lose weight and men want to get more fit. I have three clients now that I train who all play Division 1 NCAA basketball. I have one client I trained to climb Mount Kilimanjaro and for a triathlon.
Q: What do services cost?
A: For 30 minutes, it's $45, for 45 minutes it's $60 and for an hour it's $75. I also have training packages, so if you sign up for five, 10 or 20 sessions, you get a discount.
Q: What about group classes?
A: I do group classes, and usually those are $10 per person with five to 10 people per class.
Q: Tell me about Comcast On Demand and the DVD.
A: I did a lot of fitness events for PhillyFIT magazine, and one of the people trying to find instructors saw me in the magazine and contacted me. I had to do auditions and that's how I got on Comcast. I did that in 2011 and filmed eight videos for them, and they liked them and asked me to do two additional sets of four each. After that, I got calls asking if I had my own workout DVD. So I compiled five 20-minute workouts and each deals with a specific area of the body. I've sold about 400 DVDs [at $20 each] in 36 different states, mostly through my website and social media.
Q: What's been the biggest challenge growing the business?
A: Personal training is a want as opposed to a need, like food. It's something people might want but can't always afford.
Q: How big a business is this?
A: It's small but I'm growing. We'll do about $50,000 [in revenue] this year.
Q: Where do you see the business in five years?
A: I want to do more workout DVDs. I also want to teach and train kids and seniors and get involved with fitness trade shows.
On Twitter: @MHinkelman