"When you have people standing in line on a busy Sunday afternoon, they make a statement with their presence," McDevitt said. "It's a positive thing."
This year, 305 people came for the brown-paper bag filled with a $20 vibrator, McDevitt's business card (which is printed on a condom) and a coupon for 50 percent off one of McDevitt's in-home "edu-tainment" parties like "Foreplay 101" or "Kama Sutra positions."
Vibe seekers came from as far away as New Brunswick, N.J., and began to line up at least an hour before the doors opened.
A group of graduate students studying human sexuality education at Widener University traveled from Chester to attend the giveaway.
Melissa Connelly, 23, a graduate student who teaches sex education in the Chester-Upland School District, said sex-ed is extremely important, especially in places like Chester, which has one of the highest teen-pregnancy rates in Pennsylvania.
Onika Henry, 40, of Trinidad and Tobago in the Caribbean, who is attending Widener on a Fulbright Scholarship, focuses her work on HIV and AIDS education. She said events like yesterday's get people to open up about sex.
"It helps it to be more mainstream and it helps people talk about it," she said.
Many of those in line were students from West Chester University who heard about the giveaway when McDevitt recently attended a welcome event at the school.
Kim, 20, a junior communications major at West Chester who declined to giver her last name, came with friends because "we are comfortable with our sexuality," she said. Kim said she is sick of the double standards for women when it comes to sex, multiple partners and masturbation.
"It's cool for girls to be comfortable talking about sex, too," she said. "Jill is someone to look up to, because she's so comfortable talking about her sexuality."
That may run in McDevitt's family. Her grandmother, Joy McDevitt, showed up with fresh flowers for her granddaughter yesterday and with a book she had borrowed from Feminique's "sexuality lending library."
When Joy McDevitt revealed her age - 70 - and was complemented on her youthful appearance, she had no problem sharing her secret.
"Thank you," she said. "It's the vibrator."
On Twitter: @FarFarrAway