Her business helps clients use cloud computing smartly

Posted: October 04, 2013

K HUSHBOO SHAH, 36, of Franklintown, is founder and CEO of Cloudamize, a startup at 17th and Market streets in Center City that helps clients navigate Amazon Web Services. Cloudamize, which benefited from the Philly-based DreamIt Ventures accelerator program that helps startups get to market fast, recently got $1.2 million in seed funding to hire developers and sales personnel. Shah, a native of India, has a doctorate in electrical engineering from the University of Southern California and worked for startups in Silicon Valley and in Princeton, N.J.

Q: What does Cloudamize do?

A: We help companies that use Amazon Web Services [AWS] optimize their performance on the cloud. We have a tool that enables our clients to understand and leverage all the benefits of the cloud by reducing costs, increasing performance and saving time when using the cloud.

Q: How'd you get into DreamIt?

A: By the beginning of 2012, I had built a prototype of our tool, I had done customer validation, and when we had some money - about $150,000 from friends and family - we used it to develop the prototype. We had a few customers using the product. [DreamIt] called us a day after the interview. We did a [test] and program while we were in the accelerator.

Q: How much do services cost?

A: We charge a fixed monthly fee for services, and typically our customers have 40 percent savings on their Amazon bill. If it's less than $5,000 you're spending on AWS, it would be $100 a month. Our sweet spot is the customer who pays us about $10,000 a month. But it depends on how much AWS you use and what type of services you're using. Generally, the fixed rate is less than 5 percent of what they spend per month on AWS.

Q: What is the opportunity here? Why bet on Cloudamize?

A: The public and private cloud market is expected to be $40 billion by 2018. The public cloud market is $6 billion. Since people have been moving to cloud computing, they don't have all the tools they need to get all the benefits from [the cloud]. Cloudamize helps leverage those benefits.

Q: What distinguishes you from competitors?

A: We are the only ones doing deep analysis of the data and recommending direct actions to increase efficiency.

Q: How many employees do you have?

A: Twelve.

Q: What about in a year?

A: We'll probably at least double our workforce.

Q: What are the biggest challenges you face going forward?

A: Hiring the right talent, making existing customers happy and helping them optimize, and continuing to develop technology that customers want.

Q: How big a business is this?

A: We don't disclose our revenue, but we're less than $1 million in revenue for the year.

On Twitter: @MHinkelman

Online: ph.ly/YourBusiness

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