The new QVC Group stock (ticker: "QVCA" and "QVCB") would be created out of the Liberty Interactive Group stock and track the value of QVC and Liberty's 38 percent interest in home shopping channel HSN Inc.
Liberty's other e-commerce companies, including the digital invitation site Evite, would be part of a new Liberty Digital Commerce stock.
"It's a good move because sometimes the complexity of the Liberty stocks causes them to trade at a discount to their true value," said Tom Forte, Internet analyst with Telsey Advisory Group in New York.
Liberty Interactive also announced it would spin off its stake in travel website TripAdvisor Inc. and online retailer BuySeasons into a new publicly-traded company called Liberty TripAdvisor Holdings.
QVC was founded in 1986 and ranks among the top online merchandise retailers, with $8.5 billion in revenue in 2012. QVC was named by founder Joseph Segel for three guiding principles: Quality, Value, and Convenience.
QVC is available in 250 million homes worldwide through its broadcast programming in the United States, the United Kingdom, Germany, Japan, Italy, and a joint venture in China, according to the company website.
QVC shipped more than 166 million products, including beauty, electronics, home goods, apparel, accessories and jewelry in 2012. The company said it employs 2,700 in West Chester, 9,300 in the United States, and 17,000 worldwide.
QVC, a wholly-owned subsidiary of Liberty Interactive, provides the majority of annual revenue for Liberty Interactive, which took full ownership in 2003 after purchasing the portion of QVC then owned by Comcast Corp.
BY THE NUMBERS
Year QVC was founded.
Homes that can watch QVC.
Revenue in 2012.