The film sales will be available to 20 million digital Xfinity customers, who will access the service through the video on-demand menu. Subscribers will be able to go to movie and TV show "folders" and browse everything available.
After buying a film, customers will be able to watch it at any time, as often as desired, online, on TV, on a phone, or on a computer or iPad, the person said.
Movies will sync with a customer's Comcast account and be stored in the "cloud," enabling viewers to access them on their mobile devices from anywhere, the person said.
Similar to the way people can now share their Xfinity credentials from their account, allowing others to watch online, a customer's credentials will provide three available streams to share. But there will be limits, the person said: "If you start sharing with the world, and 20 people start trying to access your content, that would be flagged for security."
The service will launch with a selection of films, mainly new releases, family and children's films, as well as favorites geared to the end of the year and holiday season. The selection will expand as more studio deals are confirmed.
"It's a huge business opportunity for Comcast. It's a great opportunity for the studios to seamlessly integrate digital ownership into an experience that Comcast customers are actively using and intimately familiar with," the person said. Subscribers will not need any new equipment. "It's expanding the TV experience that they use every day."