Seeking a ratings edge in local TV news, NBC10 says it will get its sports coverage from the 150-employee Comcast SportsNet Philadelphia.
The partnership, announced Monday, had been rumored since Comcast Corp. acquired control of NBCUniversal in early 2011. At the time, Comcast said there were synergies between the companies and executives pointed to local sports TV news as one of them.
Beginning in January, Comcast SportsNet will produce and provide complete sports coverage for the NBC10 newscasts at 6 and 11 p.m., said Brian Monihan, president and general manager of Comcast SportsNet Philadelphia.
Comcast's 24-hour regional sports network broadcasts Phillies, Flyers, and 76ers games. NBCUniversal owns NBC10.