Analyst Tony Wible at Janney Capital Markets in Bedminster, N.J., tracks how U.S. advertisers are targeting you to buy their stuff - and how fast that's changing with smartphones and PC video and social-media and tracking data.
Here's what he says in a report to clients:
Online TV provider Hulu is flashing 80 ads per month at its typical watcher as of October, up from 58 last year and way ahead of YouTube (31) or AOL (26). "This makes Hulu less of a direct competitor to Netflix" and more like cable TV, he adds.
Multiscreen media advertising "is expected to grow 20%-50% in the next 3 years," according to Nielsen and American Newspaper Association data. Still, "skeptics are unclear" whether even today's distracted media consumers are really watching two screens at once, or are just too lazy to turn one off.