M IKE ZAMMUTO, 43, of Society Hill, is president of Brand.com, which recently moved from West Chester to Old City. The company manages and monitors clients' names that appear online. Zammuto previously was chief operating officer of ChaCha, which gives free, real-time answers to questions online and through mobile phones.
Q: How did the idea for Brand.com originate?
A: The company was started in 2009 by local people with backgrounds in Internet marketing and related areas. I was brought in [in October 2012] to grow the business.
Q: What's the problem you're trying to solve?
A: Trillions of dollars in decision making is based on online research. Companies often don't understand that how they are presented in Google searches impacts decision making. We influence that research by producing content for clients we think Google will select to rank well for their names or businesses.