A similar move was made in 1993 when the station went from EZ-101 to B101. The station changed formats from an all-instrumental station to adult contemporary in 1988.
Howard said the name change has been in the works for about two years, but they decided to make the announcement during the station's annual Christmas-music marathon because of their higher-than-average ratings. Howard added that with the name change, he expects a 10 percent bump in ratings.
MoreFM reflects how the station views itself after extensive market research - less talk, less attitude, more music - Howard said.
But what about Buzzby, the station's lovable bee mascot? "We thought it was time for Buzzby to retire," Howard said. "He's moving to Boca."
* In other radio news, WMGK program director Charley Lake is retiring from the classic-rock station in January. He has captained the ship since 2007. Before Philly, Lake did stints in Phoenix, Chicago and New Orleans.
OUT AND ABOUT
* Joe Manganiello, the superhunk from HBO's "True Blood" and stripper classic "Magic Mike," dined at Chima Brazilian Steakhouse (1901 John F. Kennedy Blvd.) on Monday night after a signing of his new book, Evolution: The Cutting Edge Guide to Breaking Down Mental Walls and Building the Body You've Always Wanted, at Barnes & Noble in Center City.
Bienvenidos a Filadelfia
Notice two new faces on NBC10 as of late? They would be Iris Delgado and Christian Cazares. Delgado reported yesterday for the first time on the station, but Cazares has already done a couple of reports. They're technically not new NBC10 reporters; they're two of the new faces on the local Spanish language newscast WWSI/Telemundo Philadelphia. While their main gig will be at WWSI, they'll pull double-duty for their sister station when stories overlap. The newscast, hosted by Ramon Zayas, will begin Jan. 6.
Drink up for good
Get in the holiday spirit with Daily News sportswriters (and all-around awesome dudes) Ed Barkowitz and Mike Kern when they guest bartend at 7 p.m. tomorrow at Shamrock Pub (1400 S. 2nd St.). Bring a toy or make a donation and get a free drink. Barkowitz and Kern will also dole out trivia questions, and the Denver Broncos-San Diego Chargers game will be on all TVs.
The Raven Society, the young friends of the Free Library of Philadelphia, will hold their holiday fete Friday, celebrating 450 years of good ol' boy Billy Shakes (that would be William Shakespeare). The society is a group of people in their 20s and 30s dedicated to fostering literacy and inspiring curiosity. Tickets are $75 for non-Ravens, but that gets you a yearlong membership into the not-so-secret society. Check out freelibrary.org/ravensociety for more info.
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