WITH 12 shopping days left until Christmas, that's plenty of time for your small business - brick-and-mortar and/or online - to gin up holiday sales. I have some tips:
* Amazon and eBay do it all the time, and you can, too. Offer a Daily Deal to bring shoppers into your store or website. Nothing like "New markdowns today" or "Take an additional 50 percent off today only" to entice a shopper. Customers have a knee-jerk reaction to getting a good deal, and they'll love larger-percentage discounts.
* Get to know Pinterest - now. Pinterest is the social-media platform that lets members pin images to their pinboards. A new study of these users by market-research firm Lab42 finds that 54 percent spend more time on the site during the holidays and that 94 percent say it has changed the way they make holiday preparations. People are turning to Pinterest to share ideas, and 42 percent have a holiday-themed board. All that pinning translates into revenue. CNBC reported that Nordstrom uses Pinterest to decide what to feature in stores, with a red tag affixed to shoes and handbags popular on Pinterest.