Chip Kelly's line, "We're from Philadelphia. We fight," became a popular rallying cry for fans after the Eagles' 54-11 win over the Chicago Bears.
Kelly said he came up with the line at halftime when an NBC reporter asked him whether he would take his starters out of the game. He repeated it when the topic came up at the postgame news conference.
The first-year coach has endeared himself to fans with sound bites all season. At his introductory news conference, Kelly referenced the Wing Bowl and Vince Papale.
Kelly was asked whether keeping the starters in the game could help the team build momentum entering Sunday's game against the Dallas Cowboys. He said he did not put much stock into that line of thinking. The coach emphasized how each week presents a different challenge.