"We wanted to do something," he said. "Talking to the guys in homicide, they've all said this one of the most horrific cases they've worked on."
Long, 26, was shot once in the chest Jan. 19, when two men attacked her and her mother as they walked along Front Street in Northern Liberties, making a grab for the purses the women were carrying. The bullet pierced Long's heart. A third man drove a getaway car, a dark-colored Chevrolet Impala.
The FOP's increase brings the total reward to $47,000 - at least through Sunday.
The new money comes in addition to $7,000 being offered by the Citizens' Crime Commission and the $20,000 reward the city offers in every homicide. That money is paid upon conviction.
The FOP will pay its money as soon as an arrest is made, McNesby said.
"Bring them in by Sunday, and you're paid $20,000 cash," he continued. "That's a lot of money. . . . If you know something, call homicide, and let's get these people off the street."
Tipsters may call 215-686-8477 or the Homicide Unit at 215-686-3334.