I don't know if that last statement qualifies as product placement, but Sumner clearly has the Aspire brand in mind.
One of the first minority-owned channels to be picked by Comcast as part of its deal to win federal approval of its acquisition of NBCUniversal, the stated aim of the Magic Johnson-launched Aspire - which you can find on Comcast Channel 183 in Philadelphia - is to deliver "enlightening, entertaining and positive programming to African-American families."
That includes delving deep into the TV archives and coming up with pre-"Cosby Show" Bill Cosby, who can be seen in reruns of both "I Spy" and "The Bill Cosby Show" (where the Philly-born comic played a gym teacher), as well as Diahann Carroll's "Julia," in which she played a widowed nurse with a young son.
Original programming ranges from the Suzanne Malveaux-hosted interview series "The Root 100," to "Black College Quiz," a weekly contest featuring students from historically black colleges.
In "We Got Next," Sumner says he's interested in showcasing "that new comic, that fresh comic, rearranging the furniture, creating new stars," but what he really seems to be trying to do is to give career comedians a shot at a bigger audience.
Of tonight's group, the least experienced, DC Ervin, has been working as a standup for nine years. The most veteran, Geoff Brown, says that he's been at it "25 1/2 years."
Not working blue doesn't mean sex is off the table - far from it - but one of the funniest lines of the night, from Erin Jackson, employs the word "penis" in a way that even fans of abstinence-only education should appreciate.
Sunday's New York Times included a story about what it called the "permanent intern underclass," college-educated Americans in their 20s who work for little or no pay in hopes of gaining footholds in industries that may never hire them.
I couldn't help thinking of that while watching "Generation Like," tonight's "Frontline" presentation about the ways that social media have put users to work marketing the very things - movies, music and celebrity - that once had to be sold to them.
In some ways a follow-up to media analyst Douglas Rushkoff's 2001 "Frontline," "Merchants of Cool," which showed how teens' own culture was being sold back to them, "Generation Like" finds Rushkoff dealing with a group that's so comfortable with commerce being part of social interactions that some happily spend hours a day helping promote products that may "pay" in little more than scraps of recognition.
What robber baron wouldn't "like" that?
On Twitter: @elgray