Q: The aha! moment?
A: We bought a broken solar panel. I thought it would make a nice tabletop. Then I figured: Take the table and attach it to a solar panel with a battery pack, and you can recharge the batteries in a day. That was in 2013 and led to Cafe ConnecTable. A full battery will support 75 to 150 handheld-mobile-device charges daily, even after a few days of poor weather.
Q: The sales pitch?
A: An early market for these tables is universities where green awareness is part of their institutional values. The second selling point is convenience charging. On some campuses they actually have "outlet wars." In nasty weather, [students] cluster around electric outlets near classrooms, and it drives facilities managers nuts.
Q: How much does a Cafe ConnecTable cost?
A: List price is $12,500.
Q: That doesn't sound like something a typical homeowner with an outage can afford.
A: If you were thinking about buying these to power a home after an outage, the economics would be lousy.
Q: Your customers?
A: In the next month, we'll announce a large university in California and another in Maryland. Towson University is evaluating a prototype. We're also negotiating a lease arrangement for tables with a large real-estate investment trust. We expect to sell 24 tables by the end of March.
Q: You have competitors. What differentiates you?
A: Our table is an architect-designed, fully engineered, robust solar-charging station that people can use to charge devices within almost any outdoor setting. It has 500 watts of solar-power capacity and utilizes all American-made components.
A: We have six full time plus a four-person product-development team who are third-party professionals we partner with.
On Twitter: @MHinkelman