At Hush Salon Philadelphia, the motto is 'Beauty Without the Noise'

Carlos and Adrienne Rogers recently moved Hush Salon Philadelphia to a new location in Old City. (Alejandro A. Alvarez / Staff Photographer)
Carlos and Adrienne Rogers recently moved Hush Salon Philadelphia to a new location in Old City. (Alejandro A. Alvarez / Staff Photographer)
Posted: February 27, 2014

C ARLOS AND ADRIENNE Rogers, both 44, of Riverton, N.J., are a married couple who co-own Hush Salon Philadelphia. The salon, which opened in 2008, recently moved into a former women's boutique on 3rd Street near Cherry in Old City. I spoke with Carlos.

Q: How did you come up with the idea for the biz?

A: I was doing self-taught barbering in between other jobs. In 2002, I decided to go to beauty school. At the time, I was dating my wife, who'd been a hairdresser for 10 years. Afterward, I moved to New York and got a job at a fairly large salon and apprenticed for 2 1/2 years.

Q: How did Hush start?

A: We decided to leave New York to do our own thing . . . so we moved back here. A friend who owns Sweat Fitness became our liaison in Old City. He was opening a new gym a block away, and we made a deal to open inside. It was a smaller space - just the two of us - and we got a loan from friends and used credit cards to get up and running. It cost us $100,000.

Q: And the name?

A: Adrienne came up with the tagline "beauty without the noise" because we do great, contemporary hair in an unpretentious setting. Sometimes when you go to salons it can be intimidating because you feel like you have to be on par with the person sitting next to you and look a certain way. We're modern and sophisticated but with no 'tude.

Q: Biggest challenge?

A: Cash flow. You never know what's coming in, but you always know what's going out. You must work hard at creating good service, great products, and hope [clients] come on the back end.

Q: What was the thinking on moving to a new space?

A: Business has been good and there's room to grow. At our previous location, we were on the second floor, and initially it worked out. Then the building expanded. We didn't have our own entrance and we had noise from tenants above us. Now we have space that's completely our own.

Q: Looks like you refurbished the place.

A: It's kind of a loft effect, minimalist approach, yet comfortable. It's a unisex feel because we [style] men and women.

Q: How about the cost?

A: Haircuts range from $65 to $70 for both women and men. Hair color starts at $70 and goes up to $170.

Q: How big a biz is this?

A: We had more than $500,000 in revenue last year. We also hired more staff. We have nine employees: two part-time receptionists, two full-time assistants and five stylists.

Q: What's next?

A: We need to get through this year paying back some debt related to the move.


On Twitter: @MHinkelman

Online: ph.ly/YourBusiness

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