Q: How did Hush start?
A: We decided to leave New York to do our own thing . . . so we moved back here. A friend who owns Sweat Fitness became our liaison in Old City. He was opening a new gym a block away, and we made a deal to open inside. It was a smaller space - just the two of us - and we got a loan from friends and used credit cards to get up and running. It cost us $100,000.
Q: And the name?
A: Adrienne came up with the tagline "beauty without the noise" because we do great, contemporary hair in an unpretentious setting. Sometimes when you go to salons it can be intimidating because you feel like you have to be on par with the person sitting next to you and look a certain way. We're modern and sophisticated but with no 'tude.
Q: Biggest challenge?
A: Cash flow. You never know what's coming in, but you always know what's going out. You must work hard at creating good service, great products, and hope [clients] come on the back end.
Q: What was the thinking on moving to a new space?
A: Business has been good and there's room to grow. At our previous location, we were on the second floor, and initially it worked out. Then the building expanded. We didn't have our own entrance and we had noise from tenants above us. Now we have space that's completely our own.
Q: Looks like you refurbished the place.
A: It's kind of a loft effect, minimalist approach, yet comfortable. It's a unisex feel because we [style] men and women.
Q: How about the cost?
A: Haircuts range from $65 to $70 for both women and men. Hair color starts at $70 and goes up to $170.
Q: How big a biz is this?
A: We had more than $500,000 in revenue last year. We also hired more staff. We have nine employees: two part-time receptionists, two full-time assistants and five stylists.
Q: What's next?
A: We need to get through this year paying back some debt related to the move.
On Twitter: @MHinkelman