New Jersey Internet gambling regulators have eased the parameters used to determine that an online gambler is actually in the state, Brian Mattingley, chief executive of 888 Holdings P.L.C., said Friday.
"By allowing us a little bit more flexibility and easing the tolerance in that distance, it made it significantly better in the second and third month," said Mattingley, whose London-based company has a partnership with Caesars Interactive in Atlantic City.
The issue is the buffer between the state line and a gambler's location, which is determined using cellphone signals. To ensure that a gambler was on the Camden side of the Delaware River rather than the Philadelphia side, an undefined buffer was required in the system to block people too close to the border. The process is called geolocation.