Q: What does D8A do?
A: Back in the day, you used to have police patrolling neighborhoods to make sure everything was safe. What you have now is people congregating in different spaces and many are online. We collect information, spot behavior patterns and translate it into actionable intelligence.
Q: What's the value proposition?
A: Cities react to events. Something happens, you hear about it, you address the problem. We help them be proactive, anticipate problems and set up strategies for dealing with them in real time.
Q: The biz model?
A: The cost is about $400 per person, per month, per year. Most clients fall in the $50,000 annual range.
Q: Who are clients?
A: The customers we want to attract are public-safety organizations. We're doing that in conjunction with FastFWD, which is a public/private accelerator here to stimulate civic innovation. Some existing customers include the Wounded Warriors Project, the U.S. Army, Thomson Reuters and Internews.
Q: How big a biz is this?
A: We're four people. Our revenue in 2013 was about $400,000, and we're anticipating $600,000 this year.
Q: With whom do you compete, and what differentiates you?
A: We look at Palantir [a Silicon Valley-based big-data intelligence firm]. Their software is more complicated and expensive. We focus on the nontechnical person in the public sector. The biggest constraint that public-service agencies have is shrinking budgets. On a shrinking budget, you can't buy expensive software and you usually can't train your existing staff.
Q: Where's the biz headed?
A: We want to consolidate all our staff here and raise $1.5 million to take us to the next level. If all this goes well, we'll be a very different company at the end of 2014.
On Twitter: @MHinkelman