University fund-raising campaigns often last years and start with a quiet phase. La Salle University's effort was to last a mere 24 hours and began with a rush.
By 2 p.m. Thursday, 14 hours into its first-ever fund-raising blitz, the university had reached its goal and then some.
"Donations are coming in so fast, it's tough to keep up," the university tweeted. "Last count, we've raised $38,818 from 373 donors!"
The university's one-day drive, called "Lasallian Day of Giving: Spring La Salle Forward," had a goal of getting 320 people to contribute. The total was fixed because of the date 3/20, which also happens to be La Salle's 151st birthday and the first day of spring.