Q: The value proposition?
A: For most users, it's building apps faster and getting products to market in about half the time it would otherwise take.
Q: The biz model?
A: People buy a license to use the platform. As they use it more heavily, there's an additional charge to release more apps. An app developer engages us for $5,000 a month, and then when they launch their second app it goes up to $6,200 a month.
Q: Your customers?
A: We sell to the Fortune 2000 and also companies that support them. Y Prime is a clinical-trials company [in Malvern]. We also work with Digitas Health, and they engage their users with our platform to help them build apps quickly for their clients. We also have a relationship with Amazon Web Services and Rackspace. They bring us customers looking for mobile solutions powered by Rackspace's or Amazon's cloud.
Q: Your competitors? What differentiates you?
A: Three other startups launched when we did. Two were acquired by Facebook and by PayPal. Convey [Computer] and us are the two independents left. What we do that nobody else does is we're willing to work with compliant [personal] data and we have HIPAA-compliant infrastructure. We've done work with Endo Pharmaceuticals where there is a Web form powered by CloudMine that is collecting patient information, separating it and storing it appropriately. We feel it gives us a security halo when we talk to potential clients.
Q: What's been the biggest challenge to growing the biz?
A: I think it's been staying close to the market.
Q: How big a biz is this?
A: We have 15 people, one who will be in Boston shortly, and our CTO runs a satellite office in San Francisco. We expect grow revenue three times next year and quadruple the number people using the platform.
On Twitter: @MHinkelman