"Our heart," said Amy DePaoli, Victory's director of marketing, "is in Chester County for sure."
Victory, with a busy brewery - it attracts thousands of visitors each year - and popular pub in Downingtown that can handle more than 300 guests, already sells its beer in 34 states and several countries, and its 212,000-square-foot, $38 million brewing facility in Parkesburg has produced more than 39,000 barrels of beer.
And, with plans to open a second brewpub on the ground floor of the new Magnolia Place apartment complex in Kennett Square in the fall and a third in Parkesburg next year, the company will likely add about 200 jobs, roughly doubling its workforce in the county.
Such expansion has helped Chester County become one of the region's fastest-growing residential and commercial areas. And although the county does not offer its own tax incentives, business leaders said it helps companies of all sizes make the most of the federal and state programs that reduce or waive taxes.
Michael Bray, who buys and leases buildings for Vanguard, said its employees also value the county's cultural institutions and enjoy a "wonderful work-life balance."
"Vanguard is here to stay," Bray said of the company that employs more than 9,900 people in and around its Malvern offices. "We've invested a lot in Chester County."
QVC employs about 3,000 people at its West Chester headquarters.
"We have this strong industrial business base, but at the same time we have beautiful open space, and trails, and things to enjoy," said Mike Grigalonis, chief operating officer at the county's Economic Development Council.
Area business leaders say they also appreciate the county for its educated residents, who make for a competent workforce, and access to public transportation.
Victory was especially drawn to the Brandywine Creek, which winds through the county near its Downingtown and Parkesburg production sites. The brewer uses the water from the creek and its tributaries as one of the main ingredients for its beer.
To tap into local sentiment about the future of the economy, the county has asked residents to speak up, and about 100 have given their opinions and ideas in an online survey - www.vista2025.com - that runs through June 15.
The county is also looking at communities in such places as Texas and Oregon that have similar demographics and industries to see how they attract business.
"This used to be a place to live, and you go somewhere else to get the amenities," Ciarrocchi, of the chamber of business and industry, said of Chester County.
"But now they're all here."