Q: What's the biz do?
A: We have a software app integrated with Allscripts, one of the biggest electronic health-records companies in the country. Our software parses those records, comparing the patient seeing a doctor with our database of records and research. We've indexed more than 8 million articles from PubMed and are testing 20 million claims from Independence Blue Cross.
Q: Value proposition?
A: We help hospitals and clinics save time and money by helping doctors find appropriate diagnoses faster and reducing the number of unnecessary tests, ineffective treatments and consults patients currently receive.
Q: The biz model?
A: We provide software to hospitals for an annual subscription. We're still working on pricing. So we charge hospitals on a per-bed basis, but it will probably come out to around $60 per provider per month.
Q: You have customers?
A: We have a pilot at Einstein Medical Center, and we're running the software as an educational tool for residents. By the end of summer, we'll be working with 10 independent primary-care practices in the region who use Allscripts and we'll be charging a fee per doctor per month.
Q: And the name?
A: "Grand rounds" are a time in a hospital when doctors come together to talk about their most difficult cases. We're trying to modernize that process at the point of care through technology.
Q: Who is your competition and what differentiates you?
A: The main companies we get compared to are diagnosis generators like Isabel. They give a doctor a list of possible diagnoses that a patient may be experiencing. The main thing that differentiates us is we're integrated with [electronic] health records and research.
Q: What's next?
A: By the end of this year, we hope to pilot in hospitals and have some paying customers, primary-care providers in small practices.
On Twitter: @MHinkelman